Peace Race / Hero Shoot Proposal
The Peace Race will be covered by the organizer's content team, providing classic press-style images of key moments on the course during the event, which is very important for mass media.
To increase the exposure and engagement of the race with your brand, I suggest creating a series of hero assets.
Which are:
Still Images
Imagine high-end sports photography, action and lifestyle shots taken in beautiful, well-scout locations on the track, from unusual angles, in stunning light conditions, with clear Allwyn branding, using strobes, hazers and other filming props.
None of this is normally possible during the race.
Moving images
Short action and lifestyle shots to activate SoMe. Imagine a dynamic frontal shot that moves from the rapidly passing road surface to the rider's face as he aggressively paddles uphill. Shot on car crane (movmax) from a car or motorbike. FPV drone. Skater dolly for moving portraits, etc. Series of oneshots.
When to shoot
Two days of production in May 2024 - All assets ready to go one week before the race.
Where to shoot
Key locations around the track.
Whom
If there are three Allwyn branded jerseys for 2024, then we will shoot with basically any three pro athletes for these key visuals.
Appearing separately and together.
Color jerseys for 2024
YELLOW JERSEY - General Classification - Sponsored by Allwyn
POLKA DOT JERSEY - Climbers Classification - Sponsored by Allwyn
RED NUMBER – Sponsored by Allwyn
Branding
We have a great opportunity to use colored jerseys for the leaders, giving us very natural branding for both action and lifestyle shots.
The location will be chosen to match the meaning of the jersey color (e.g. steep hill).
Allwyn branded bidons.
Outcome
10x Key visuals
10x MI SoMe content
Crew
Jan Kasl & Martin Bernard & Vojtech Pollak FPV
Estimated costs
Showcase
Preproduction
Potential Athletes / Cast
Dukla Praha Cycling
Hynek Palicka / ex-profi
Branding
Jerseys
Still waiting for the official Peace Race jerseys - No specific date of arrival.
Alternative - Merch4U is ready by next week (5/20 - 5/25) to print the Allwyn branding on any jersey I bring them.
In this case I need a high quality Allwyn logo in PNG and the color of the jerseys. (white, ?)
Bidons
Classic clean white bidons with a plotter sticker. (Enough for the photo shoot)
Road CHALK Writings
Where we all win. ALLWYN
The logo is done with the template and the rest is handwritten.
Artist: Anna Kocova
Banners
I contacted the person in charge of branding and he told me that they will be installing all the branding and gates at the very last minute because of the street occupation. This means that it is not possible to shoot with banners beforehand.
IDEAS
Close up - front
Close up - side
Wide - landscape
Wide - centered / winning shot
Panning - wide, low angle
Panning - close up - front
Long exposures
Top shot
Lifestyle - with bidon
Lifestyle - interaction of the riders
Lifestyle - heavy breathing after the performance
Multiexposure
Portrait
Thank you!