NaturaMed

Behind the curtain

 
 

  • SYNOPSIS / STORYLINE OF TREATMENT

  • LoCATIONS

  • OUTPUTS

  • CREW, REFERENCE

  • budget proposal

 
 

SYNOPSIS / STORYLINE OF TREATMENT

The main idea is to go behind the curtain of NaturaMed products and produce still and moving image content for long-term marketing use.

We would like to capture the whole amazing journey from the beginning of salmon farming to the package on the table.

Although the spotlight will be on OmegaMarine Premium, we intend to explore more and introduce the production of other products as well as the NaturaMed company itself in separate video assets mentioned below.

The cinematic look of the final testimonial film, supported by interviews with employees and specialists, will be able to introduce the progressive, family-run company with a focus on sustainability to a wide range of customers.

 
“Your partner in healthy living”
— NaturaMed

The reasons WHY

  • A lot of materials that you can use in marketing for years - all channels, also for the Norway and Poland groups.

  • Increased credibility of the company

  • More relevant selling points for younger customers who want more information

  • Relevant content for the digitally-driven company

THE Content / What to capture

The journey of OM Premium:

  • Roe

  • Hatching and on-growing from fry to smolt

  • From smolt to fully grown salmon

  • Transport for processing

  • Processing at Pharmatech

  • Delivery to CZ

  • Packaging

  • Delivery to the customer

 

The Interviews:

 

Pharmatech

Geir Lund, Markus Lund

  • About OM Premium

  • About Pharmatech in general

    • History

    • Quality

    • Sustainability

    • etc

  • About cooperation between Pharmatech and NaturaMed/Natural groups

    • Long-term co-operation

    • Who we are for them - Important customer

    • Strong pressure from NaturaMed/Natural when it comes to quality

    • etc

Somebody from laboratory

  • Quality of the products and ingredients

    • OM Premium

    • Other products in general

Key account manager for NaturaMed/Natural groups

Noble Harvest

 Petter and Sindre

Nordlaks

Somebody from the owner's family

 „Zoologist“ who is taking care of the salmons 

Captain of a fishing boat

Person responsible for the Havfarm project

 

Additional Content

  Something more?

  • Fishing museum / Get some pictures and materials related to the history of the fishing industry in Norway

  • GC Riber – important partner when it comes to the fish oil

  • Sandefjord – pictures and videos from the city, maybe an interview with Freddy

  • Drammen – pictures and videos from the city, maybe an interview with Knut-Erik and Kari-Anne

 

Locations

 

Pharmatech

  • Offices

  • Laboratories

  • Production

  • Packaging

Nordlaks

  • Offices

  • Farms

  • Havfarm

  • Boats

  • Production

  • Laboratories

Noble Harvest

  • Offices

Potential locations

  • Sandefjord

  • Drammen

 
 

Outputs

 

Still Images Assets:

  • Various sets of images from all the locations

  • Approximately 50+ post-produced images

Moving Images Assets:

  • Testimonial with interviews (40')

  • Final movie (3')

  • Cuts from the main departments (15”)

  • Social media content, Reels

  • RAW footage for further marketing usage

 
 

CREW

 

Jan Kasl

Photographer, Art director

Red Bull photography (Red Level)

Reference: TAP HERE

 

Martin Bernard

DOP, Director, Editor

Reference: TAP HERE

Website

 

budget proposal

Expected budget approx 500 000 - 800 000 Kč

Detailed Budget: TBA

A detailed budget proposal will be provided based on the decided number of locations, assets, production days, and final logistics.

 

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